AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2.7K members online now
2.7K members online now
Learn about the Google Ad Grants advertising program for nonprofits
Guide Me

Google AdWords Policy Update on adult sexual services

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



I work for the Keep A Breast Foundation, a breast cancer youth-based orgnization that educates and engages young people on how to lower their risk for breast cancer. I recently received an email from Google Adwords about a new policy change that Google's system identified our account as potentially affected by this policy change. See below:

  • Dear AdWords Advertiser,


    We're writing to remind you about a change to Google's advertising policies  

    we announced in our Policy Change Log that may affect your AdWords account:


    Beginning in the coming weeks, we'll no longer accept ads that promote  

    graphic depictions of sexual acts including, but not limited to, hardcore  

    pornography; graphic sexual acts including sex acts such as masturbation;  

    genital, **bleep**, and oral sexual activity.


    When we make this change, Google will disapprove all ads and sites that are  

    identified as being in violation of our revised policy. Our system  

    identified your account as potentially affected by this policy change. We  

    ask that you make any necessary changes to your ads and sites to comply so  

    that your campaigns can continue to run.



    The Google AdWords Team

Keep A Breast is well-known for it's i love boobies! bracelets and merchandise which is part of KAB’s breast cancer outreach and awareness campaign and initaitives. Is there a way to contact the Adwords Grants team? Our slogan and word boobies is perhaps being penalized by the system but has nothing to do with sexual acts, pornography or anything of the sort. 


If someone can shed more light (Community Manager) or another nonprofit in the same situation please let me know.


Thank you for your time everyone!



Luis Mendoza

2 Expert replyverified_user

Re: Google AdWords Policy Update on adult sexual services

Top Contributor
# 2
Top Contributor
You should reply directly to the email you received from Google. Explain the situation and specifically ask for the issue to be escalated to a Policy Specialist for review.

See if that helps.

Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

Re: Google AdWords Policy Update on adult sexual services

Top Contributor
# 3
Top Contributor
Hi Luis,
Kim's answer is spot on (as always) and I recommend following her advice to you.

Understand that the policy change is an AdWords one, not an Ad Grants one, so speaking with an AdWords rep (via replying to the email or calling the support line) will be the way to go.

From an Ad Grants stand-point - *IF* your ads are disapproved rest-assured that it does not affect your grant (unless you have flagrant policies violations) and that once a Policy Specialists has reviewed your account they will likely have some advice for moving forward.