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Gender targeting

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a campaign of type: Search Network Only.  I follow instructions for gender targeting: Audiences/Targeting/Choose Ad Group/Targeting/Demographics and then indicate Female only.  Close and save and I get this error message:  Your account is not eligible to target by that criterion type followed by Negative product targets are not supported.  What do I have to do to target a female audience?

 

I have a GoogleGrants account, is that the problem?

1 Expert replyverified_user

Gender targeting

Badged Google Partner
# 2
Badged Google Partner

@RobertCoats is the Google Grants specialist here. Perhaps he can help answer that question?

Tom

Gender targeting

Top Contributor
# 3
Top Contributor

@Vital Ground

Audience targeting is used for display campaigns - it is not used for search campaigns at this time. As you know, Google Ad Grants only allows text based ads on search - as such using any settings not compatible to search campaigns would not be allowed and would result in the messaging you are seeing.

 

@tomhalejr Thanks for the kind mention. 

Re: Gender targeting

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

RobertCoats wrote:

@Vital Ground

Audience targeting is used for display campaigns - it is not used for search campaigns at this time. 


Not so according to AdWords-Eng Igor (google employee), who says, "It is true, to the best of my knowledge; gender targeting is in fact available for search campaigns."  Also https://support.google.com/adwords/answer/2580282 says explicitly that "You can add demographic targeting to your ad groups in Search, Display Network, or Video campaigns. "  So I have no idea what to make of your answer. 

Re: Gender targeting

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I have a very similar issue, also an AdGrants account. I am trying to promote a YouTube video. The only targeting I need is geographic, there's no age or gender target set but I get an error message asking me to update the targeting fields whenever I try to launch the campaign. Yet I have approved YouTube status for my charity on the nfp dashboard and an AdGrant account approved too.