Talking in terms of Indian rupee, how much do you think is the optimal amount of money i should spend each day? i work in a small organisation and large sums of money cannot be used each day.
help would be appreciated.
AdWords doesn't have a minimum spend requirement, hence you can start with a budget of your choice and eventually increase based on results. I'd suggest learning the basics first, before starting to advertise and of course you'll have constant learning on the go.
Here's a nice thread with valuable suggestions and here's a detailed article on FAQs, both meant for new advertisers. I'd suggest following this article for account & campaign set up. You might also want to watch a few videos here, about basics of AdWords.
Feel free write back!