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Clarification over AdGrant urls needed

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I need clarification on the following:

 

Quote:"Your account can promote only one website, and it has to be the website for the registered nonprofit listed in your application.
Your ads must ONLY link to the ONE nonprofit website URL"
ref:https://support.google.com/grants/answer/1689541?hl=en&ref_topic=1066269

 

One client of ours recently interpreted the above as meaning all Adgrant campaigns had to point to the home page. 

Is this true?

 

I would have thought 'ONE nonprofit website URL'  was domain specific and would allow for urls like www.domina.org/xxxx/yyyy/zzzz
www.domina.org/xxxx/yyyy

www.domina.org/xxxx/yyyy

 

 

Can someone verify/clear this up for us please?

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Accepted by topic author Alan S
September 2015

Re: Clarification over AdGrant urls needed

Top Contributor
# 4
Top Contributor
Hi Alan S,
For clarity, here is the official policy:
https://support.google.com/nonprofits/answer/1657899?hl=en

The original policy DID state "one URL" which caused some confusion and was not the intent of the policy. That has now been changed to read "one website domain name".

Let me know if you need further clarification and I will be glad to provide.

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Re: Clarification over AdGrant urls needed

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
I think this is clarified here :https://www.en.adwords-community.com/t5/Ad-Grants/Google-Grant-domain-amp-subdomains/td-p/357166
but i'd love to have it confirmed again

Re: Clarification over AdGrant urls needed

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
Hi Alan,

Kathleen did confirm that as long as the pages are associated with the main domain that has been approved for ag grants , you are ok. It is actually recommended to drive traffic to the specific pages related to the keywords being bid on for better user experience.

Cheers,
Vineesh..
Marked as Best Answer.
Solution
Accepted by topic author Alan S
September 2015

Re: Clarification over AdGrant urls needed

Top Contributor
# 4
Top Contributor
Hi Alan S,
For clarity, here is the official policy:
https://support.google.com/nonprofits/answer/1657899?hl=en

The original policy DID state "one URL" which caused some confusion and was not the intent of the policy. That has now been changed to read "one website domain name".

Let me know if you need further clarification and I will be glad to provide.

Re: Clarification over AdGrant urls needed

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks Robert and Vineesh for re-confirming Kathleen's response.