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CTR relevant for Google Grants campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi folks,

 

it seems that there was some kind of 1% CTR rule for the Google Grants campaigns in the past, means the CTR of all your keywords should be over 1% or your Grants account may be closed due to the lack of performance.

 

Nevertheless I couldn't find anything about a "CTR rule" in the according guidelines for Germany (http://www.google.de/grants/details.html).

 

Can anyone confirm if this 1% CTR is still relevant or a rumour at all?

 

Thanks for your support!

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Marked as Best Answer.
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Accepted by topic author Michael F
September 2015

Re: CTR relevant for Google Grants campaign

Top Contributor
# 4
Top Contributor
Hi Michael F,
Both Clynton and Moshe gave some great advice so I will just wrap it up and say definitively that there is *NO* "1% CTR rule".

With that said, always work to improve your CTR but do not fear that you are going to loose your Grant account over it.

View solution in original post

Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: CTR relevant for Google Grants campaign

Top Contributor
# 6
Top Contributor
Very good point Aj, however, that is more of a requirement to be eligible for GrantsPro than a "rule" that will result in the organization loosing their Ad Grant.

View solution in original post

Re: CTR relevant for Google Grants campaign

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Michael,

This sounds like whispered rumour to me. The only optimisation requirement is that a change needs to be made at least once every 90 days.

Ensuring that ALL your keywords have over 1% CTR seems excessive especially given the limitations of what you can advertise on the grant system. I honestly just believe this is a simple myth.

Re: CTR relevant for Google Grants campaign

[ Edited ]
Top Contributor
# 3
Top Contributor

Hi there;
The rule of thumb (based on Google statistics) is that a CTR of less than 1%, on the search network, requires attention, and campaign optimization. But,  this is regardless whether it's a "regular" account or a grant account.

 

Quoting:

 

>>"As a general rule of thumb, a CTR of 1% or higher and a Quality Score of 5 and above indicate keywords that are performing well. However, this can vary between accounts, so it is up to you to decide whether or not the keyword is creating high-quality traffic"

https://support.google.com/adwords/answer/2453976?hl=en

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Michael F
September 2015

Re: CTR relevant for Google Grants campaign

Top Contributor
# 4
Top Contributor
Hi Michael F,
Both Clynton and Moshe gave some great advice so I will just wrap it up and say definitively that there is *NO* "1% CTR rule".

With that said, always work to improve your CTR but do not fear that you are going to loose your Grant account over it.

Re: CTR relevant for Google Grants campaign

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆
Hi,

I Just want to add more info here, there is 1% CTR rule for Grants Pro Accounts.

For more info: https://support.google.com/grants/answer/6022748?hl=en&ref_topic=6022740

Thanks,
Aj
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: CTR relevant for Google Grants campaign

Top Contributor
# 6
Top Contributor
Very good point Aj, however, that is more of a requirement to be eligible for GrantsPro than a "rule" that will result in the organization loosing their Ad Grant.

Re: CTR relevant for Google Grants campaign

Follower ✭ ✭ ☆
# 7
Follower ✭ ✭ ☆
Yeah, you are right. And if it is not maintained, Grants Pro account will become normal Grant account.