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Big News for Ad Grants. The return of...

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# 1
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GrantsPro!

 

Many have seen the emails and maybe a social mention or two but we can now make it official - GrantsPro has returned to the Ad Grants program.

 

GrantsPro saw it's return with a soft launch on May 29th and emails went out to many current grantees that meet the new eligibility requirements so that they can begin applying.

 

What exactly is GrantsPro you ask?

The Grantspro program offers eligible Grantees an increased spend cap of $40,000 USD per month instead of the standard $10,000 USD per month. This is an additional $30,000 per month added to the existing Google Ad Grants account of $10,000 per month, equaling a total of $40,000 per month in free advertising.

 

Changes to the Grantspro program

The Grantspro award amount will remain the same at $40,000 per month and will be applied to the Ad Grantee's existing Google Ad Grants account. However, we have made a few changes to the eligibility guidelines:

1. You must have and maintain an account-level clickthrough-rate (CTR) of 1%. This is to ensure that Grantspro recipients are effectively using their free advertising grant money.

2. You'll need a dedicated member of the organization who manages the account at minimum on a bi-weekly basis. Standard Ad Grantees must sign in at least once a month to abide by our Active Account Management policy, but Grantspro recipients are required to demonstrate more engagement with their account.

3. All Grantspro accounts will be subject to review on a quarterly basis. If an account doesn't continue to meet the Grantspro eligibility requirements, the account may be subject to having its budget decreased to the standard Google Ad Grants spend limit of $10,000 per month.

 

To be eligible to apply, Ad Grantees must meet these requirements:

  • Have installed conversion tracking and be successfully tracking at least one conversion. The conversion cannot simply be a page view of your homepage, but be tracking a substantial action such as a newsletter or volunteer sign-up.
  • Have hit your monthly budget cap (at least $9900) for at least two different months over the last six months (they don't need to be consecutive months).
  • Maintained an average account level clickthrough-rate (CTR) of 1% or higher over the past 6 month period.
  • Submit the online application detailing how you will use the increased advertising grant money.
  • Be in good standing with the Google Ad Grants program and abide by our program policies and guidelines.
  • Have a dedicated member of the organization who manages the account at minimum on a bi-weekly basis.
  • Must complete an annual survey and agree to share impact or conversion data.

As always, if you have any questions, you can post them here in the community

1 Expert replyverified_user

Re: Big News for Ad Grants. The return of...

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# 2
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Hi Robert, great news!

I have a quick question, the requirements state that a "dedicated organization member" manages the account, but the application asks if a "dedicated STAFF member" will be managing the account. If the organization answers No, as they have a board member or volunteer manage their account, are they still meeting the requirements? Or is this just semantics and they should answer yes as they have a agent of the organization manage the account?

-
Andrew

Re: Big News for Ad Grants. The return of...

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# 3
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Hi Andrew,
Excellent question. Historically, the intent has been to ensure that a member of the organization is logging in and keeping tabs on what is going on within the account. (Regardless if the account is actually managed by a staff member, volunteer or an agency.) The active management requirements of Google Ad Grants require the organization to log in at least once a month - however as you point out, the new GrantsPro application requires more than just logging in:

(f) Have a dedicated organization member that manages the AdWords account on a weekly or bi-weekly basis, and if accepted into Grantspro, agrees to log in to manage the account at least twice per month.

 

By definition, a dedicated organization member could be a contractor, thus, it could be an agency. Again, the intent has always been to ensure that the grantee is fully aware of what is happening within the account and that includes how the account is being managed. After all, ultimately, the grantee is responsible for the account regardless if a volunteer or agency is actually doing the day-to-day AdWords management tasks.

 

I am certain that the intent remains the same, however, I will address the current wording with the Ad Grants team and see if we can get some official clarification from them.

Re: Big News for Ad Grants. The return of...

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# 4
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Great News Robert. Thanks for sharing !!

Re: Big News for Ad Grants. The return of...

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# 5
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Hi Robert,

Any news?

Re: Big News for Ad Grants. The return of...

Top Contributor
# 6
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Nothing that I can announce just yet accept to say that I have discussed the policy with the Grants team in depth and concerns are being considered.

Right now, the intent of the policy remains the same. The Grantee should be fully aware of what is happening in their account.