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Learn about the Google Ad Grants advertising program for nonprofits
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Are the keywords "www.yourcharity.org" acceptables or not?

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello!

 

I´m helping an association called "Asociación de afectados por Retinosis Pigmentaria de Guipuzkoa". Retinosis pigmentaria is, basically, low vision. I am affected, too.

 

Now i´m doing a keyword research for set up the Google Ad Grants campaign.

 

But in the Google Ad Grants Programme Details (http://www.google.co.uk/grants/details.html in english and http://www.google.es/intl/es/grants/details.htmlin Spanish) it´s acceptable and not acceptable to include "www.yourcharity.org".

 

I have taken two pictures, one in english and other in spanish. But i dont know how to paste it here. 

 

Sorry for my english, i´m from Spain. 

 

Regards.

 

 

 

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
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Accepted by topic author Jose Miguel M
September 2015

Re: Are the keywords "www.yourcharity.org" acceptables or no

Top Contributor
# 2
Top Contributor
Hi Jose,
Yes, you can certainly use "www.yourcharity.org" as the display URL for your ads - just be sure to substitute "yourcharity.org" with the actual URL of your charity.

The purpose of the acceptable/not acceptable examples on the pages you referenced had more to do with the messaging of the ads and ensuring they were mission based.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jose Miguel M
September 2015

Re: Are the keywords "www.yourcharity.org" acceptables or no

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
Hi Jose

Yes ,you can use [www.yourcharity.org] as a keyword for your campaign.
Note: I would recommend you to use it in exact match.

Thanks
Aritra Mukherjee

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jose Miguel M
September 2015

Re: Are the keywords "www.yourcharity.org" acceptables or no

Top Contributor
# 2
Top Contributor
Hi Jose,
Yes, you can certainly use "www.yourcharity.org" as the display URL for your ads - just be sure to substitute "yourcharity.org" with the actual URL of your charity.

The purpose of the acceptable/not acceptable examples on the pages you referenced had more to do with the messaging of the ads and ensuring they were mission based.

Marked as Best Answer.
Solution
Accepted by topic author Jose Miguel M
September 2015

Re: Are the keywords "www.yourcharity.org" acceptables or no

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
Hi Jose

Yes ,you can use [www.yourcharity.org] as a keyword for your campaign.
Note: I would recommend you to use it in exact match.

Thanks
Aritra Mukherjee