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Learn about the Google Ad Grants advertising program for nonprofits
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Any Charges?

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# 1
Visitor ✭ ✭ ✭

Are services to approved nonprofits always free or are fees applied per click?  We are not able to do paid advertising so before I go through the application process, I want to make sure there would be no charges incured at any time. 

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Re: Any Charges?

Top Contributor
# 2
Top Contributor
Yes, the Ad Grants program is free as are all of the programs under Google For Nonprofits. As long as your nonprofit remains eligible and abides by the rules of the program, the Ad Grant remains active.

Fees are never applied, unless you submit a credit card and create a paid AdWords account.

Re: Any Charges?

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# 3
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I would like to reiterate Robert's comment based on first hand experience with Ad Grants. You will not be charged any pay per click fee unless you create a paid adwords account. Google grants is a fantastic initiative by Google for eligible non profits to spread their message to a broader audience/community and gain exposure.

Cheers,
Vineesh..