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Adding Location, Device, Ad Schedule, Demographic Bid Adjustments?

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# 1
Visitor ✭ ✭ ✭

Has anyone ever attempted to add bid adjustments for location, device, ad schedule, or demographics at either the campaign or ad group level without receiving a penalty? 

 

We understand that Google stands pretty firm on not going over the $2 max CPC, however, we wondered if they'd let us add bid adjustments. 

 

If anyone can provide some insight it would be greatly helpful!

 

Maybe Sir @RobertCoats?

 

1 Expert replyverified_user

Adding Location, Device, Ad Schedule, Demographic Bid Adjustments?

Top Contributor
# 2
Top Contributor

@Ferguson A

Yes, you can certainly add bid adjustments but the system will still only bid a max of $2. As such, (+) bid adjustments will only take affect if your current max CPC is below $2 and then the system will only increase up to $2, whereas, (-) bid adjustments will work as usual. 

Adding Location, Device, Ad Schedule, Demographic Bid Adjustments?

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# 3
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Good to know! 

 

Thanks, Rob.