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Ad Grants subject to minimum use?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I'm looking into setting up an Ad Grants account for our nonprofit, but have been told that accounts need to be used at least once every 28 days or your account is deactivated. In my research I've not seen anything that says this, is this a condition that will come up in the billing process?

 

Any information would be much appreciated.

Thank you

1 Expert replyverified_user
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Accepted by topic author Elizabeth J
September 2015

Re: Ad Grants subject to minimum use?

Top Contributor
# 2
Top Contributor

@Elizabeth J - The policy that you are referring to is the Active account management policy. It states that Google Ad Grantees are required to be actively engaged in the program, meaning that you need to sign in to your account monthly to review your campaign's performance. Additionally, there must be at least one change made to your account every 90 days, based on review of your account performance.

 

Your account is subject to automatic pausing or cancellation without notification if you don't make any changes in your account for over 90 days.

Re: Ad Grants subject to minimum use?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Robert, that's really helpful!