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Learn about the Google Ad Grants advertising program for nonprofits
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Ad Grants Eligibility

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

Regarding the eligibility for the Ad Grants, I would like to ask you:

  1. If our NGO has small fundings from a big company like “T Mobile” (for example) and our website has a head banner like “T Mobile is supporting our project”, with link to the T-Mobile website, are we eligible for Google Ad Grants ?
  2. If our NGO wants to promote the tourism, and has a section on the website dedicated to traditional accommodation, with a price for every accommodation, are we eligible for Google Ad Grants?
  3. If we want to change the head banner from time to time, are we allowed to ? (If we started the Ad Grants) We have to inform Google regarding this banner change ?

Thank you,

Oana

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Oana B
October 2015

Re: Ad Grants Eligibility

Top Contributor
# 2
Top Contributor

Hi @Oana B

Thanks for posting here in the community.

 

1. It is OK for grantees to have banners on their website that highlight sponsors as long as it is not an "affiliate" type link where you make commission on sending traffic to that sponsor such as T-Mobile. 

 

2. There are grantees that promote tourism, so in that sense, it is allowed. But it would depend on if you make money through the listing of these accommodations. Keep in mind that your keywords and ads all need to be mission based and support the mission of your organization. Running ads for the local "hotel" (or "T-mobile for above) would not be considered mission-based.

 

3.Yes, you are certainly free to change the banners on your website. Just remember, they can not be powered by AdSense or any other affiliate ads.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Oana B
October 2015

Re: Ad Grants Eligibility

Top Contributor
# 2
Top Contributor

Hi @Oana B

Thanks for posting here in the community.

 

1. It is OK for grantees to have banners on their website that highlight sponsors as long as it is not an "affiliate" type link where you make commission on sending traffic to that sponsor such as T-Mobile. 

 

2. There are grantees that promote tourism, so in that sense, it is allowed. But it would depend on if you make money through the listing of these accommodations. Keep in mind that your keywords and ads all need to be mission based and support the mission of your organization. Running ads for the local "hotel" (or "T-mobile for above) would not be considered mission-based.

 

3.Yes, you are certainly free to change the banners on your website. Just remember, they can not be powered by AdSense or any other affiliate ads.

Re: Ad Grants Eligibility

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you very much for your answers, you've been very helpfull !

Oana