5.5K members online now
5.5K members online now
Welcome to the Official Google Advertiser Community
Discover and learn about Going Global with Google, and more from our collection of articles and videos
Google Employee

Export on Air: Hong Kong

The Export on Air webinar series provides insights on a variety of markets to inform your international expansion strategy. This month, Hong Kong was featured.


  • 7.3M1 people reside in Hong Kong - they’re an internet savvy group, having one of the highest smartphone penetrations in the world.

  • Hong Kong ranks #31 in consumer spend worldwide following the US and UAE.
    Fun fact: Consumers spend 4 times more on apparel than consumers in the US.

  • Top spoken/written languages2: Cantonese is the main language. English and Mandarin are secondary languages.

  • Top products3 purchased from foreign retailers include Clothing & Fashion Accessories, Toys & Gifts, Personal Care & Beauty, and Travel Packages.

  • Top outbound destinations4 for Hong Kong are led by Japan, China, Taiwan, Thailand and the United States.

Watch Export on Air: Hong Kong to learn more, including retail and travel market insights, consumer insights, as well as branding and go-to market best practices.



1 eMarketer, Hong Kong stats, 2016

2 CIA World Factbook, 2011

3 KPGM, 2016, eMarketer, 2016

4 Google internal data, 2016