Export on Air: China App Solutions & Gaming Vertical
The Export on Air webinar series provides insights on a variety of markets to inform your international expansion strategy. In May, we looked deeper into the Chinese market, more specifically the app space and the gaming industry:
- With over 2 billion USD in Q4 20161, China surpassed the United States to become the #1 market in the world in terms of iOS revenue.
- Chinese gamers are willing to pay more than gamers from the United States2.
- The Android platform in China has multiple providers which tends to make market entry into the Mainland China somewhat complex.
- Mainland China fosters a vibrant and unique mobile ecosystem, with the four top mobile ad networks being AdMob (Google), Baidu, GWT (Tencent) and InMobi.
Watch Export on Air: China App Solutions & Gaming Vertical to find out more, including app and gaming market insights, consumer insights as well as go-to market best practices. You will also get to hear case studies of Chinese app players who expanded their business within the Chinese market by leveraging Google’s solutions.
1 AppAnnie, Retrospective, 2016
2 AppAnnie, Retrospective, Q2 2016