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Export on Air: China App Solutions & Gaming Vertical

The Export on Air webinar series provides insights on a variety of markets to inform your international expansion strategy. In May, we looked deeper into the Chinese market, more specifically the app space and the gaming industry:

 

  • With over 2 billion USD in Q4 20161, China surpassed the United States to become the #1 market in the world in terms of iOS revenue.

 

  • Chinese gamers are willing to pay more than gamers from the United States2.

 

  • The Android platform in China has multiple providers which tends to make market entry into the Mainland China somewhat complex.

 

  • Mainland China fosters a vibrant and unique mobile ecosystem, with the four top mobile ad networks being AdMob (Google), Baidu, GWT (Tencent) and InMobi.

 

Watch Export on Air: China App Solutions & Gaming Vertical to find out more, including app and gaming market insights, consumer insights as well as go-to market best practices. You will also get to hear case studies of Chinese app players who expanded their business within the Chinese market by leveraging Google’s solutions. 

 

 

1 AppAnnie, Retrospective, 2016

2 AppAnnie, Retrospective,  Q2 2016