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Expanding Globally via Mobile

Specialists forecast that by 2020, three quarters of the world's population will have a mobile subscription. For billions of these subscribers, mobile phones will actually be the first and only entry door to the online world, so a good mobile strategy is fundamental in every internationalization plan.


In this session, John and Ana from Google's Global Expansion Team will discuss how you can build a successful mobile strategy in international markets, a framework for mobile marketing, and how you can test your mobile presence globally.



 Curious how mobile friendly your site is? Test it here. Also, learn more about Flipkart’s success with Progressive Web Apps in this case study.