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Small Business Office Hours: Preparing for the Holidays

Google Employee
# 1
Google Employee

 

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Welcome to our Small Business Office Hours!

 

Each week, we’ll create a new discussion post here in the community focusing on a specific topic relevant to small business owners. We encourage you to ask any questions or discuss any aspect of this topic; our Advisors will be on hand to provide expert advice and tips to help you succeed. This week's topic is:

 

Preparing for the Holidays

Did you know that 26% of consumers plan to start researching holiday purchases before Halloween? It's never too early to start preparing for the holidays. We'll be sharing our favorite tips and techniques to help your small business get the most out of this coming holiday season. Also, don't forget to make sure that holiday shoppers can find your business on Google!

 

Have any questions about getting your small business ready for the holiday shopping season? Let’s get this started!

 

For some ideas and inspiration, we recommend checking out the following articles found right here on the Google Small Business Community:

4 Expert replyverified_user

Small Business Office Hours: Preparing for the Holidays

Google Small Business Advisor
# 2
Google Small Business Advisor

It's never too early for a business to start preparing for the holiday shopping season.

Small Business Office Hours: Preparing for the Holidays

Google Small Business Advisor
# 3
Google Small Business Advisor

Great topic! Any tips or tools that can help small businesses track the effectiveness of holiday campaigns?

Small Business Office Hours: Preparing for the Holidays

[ Edited ]
Google Small Business Advisor
# 4
Google Small Business Advisor

I like to talk with a lot of our clients on the concept of use it or lose it budgets.  Plenty of marketers plan out their yearly budget and you sure don't want to get leftover budget cut from next year's numbers.  So, it's time for them to even try some experimental things once the end of year rolls around.

Small Business Office Hours: Preparing for the Holidays

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆

Can I add to this (and it may seem simple) - 

 

- Update your Google MyBusiness seasonal opening hours correctly

 

More people than ever rely on information from Google MyBusiness pages to guide them to their bricks and mortar store.

 

It's potentially frustrating for customers and damaging for the business when people either a) turn up at the location only to find it closed or b) see it displaying as 'closed' via the Google search results page and don't end up there at all.

 

Don't forget this basic step and risk losing customers.

 

https://support.google.com/business/answer/6303076?hl=en