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Hi evertone, I recently launched a new website without realizing the potential seo pitfalls; my ranking has dropped off a cliff

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Would it be any use putting the old website back up?

2 Expert replyverified_user

Hi evertone, I recently launched a new website without realizing the potential seo pitfalls; my ranking has dropped off a cliff

Top Contributor
# 2
Top Contributor

Hi @Charles E,

 

Can you tell us more about the change.

 

Did you use the same domain?

Did you switch from a HTTP site to HTTPS?

Did you rename web pages or keep them the same?

Did you start completely over with content?

Did you build a mobile-friendly website?

Is it a HTML 5 website or a CMS system like WordPress?

 

I would not work backwards, but would work to make your new website great. Typically, an older website is one built on a past, end-of-life technology that needed to be replaced... and now the journey begins...

 

Once a small business creates a website, they must work on making that website a great user experience for visitors. How do they do that? They provide a well-structured website with relevant content presented on a fast-loading and mobile-responsive, modern website. It also must not have errors or issues that harm a visitor or that prevents Google from crawling your website. 

 

You should also be using Google Analytics and Google Search Console to better understand what is happening with your website. 

 

Once Google Search Console is reviewed, let's check up on your site speed, mobile-friendliness and some SEO (search engine optimization) stuff. Search Console will also show you error pages, which is where your old page addresses will be listed that now end up dead. Any of those should have 301 redirects set up for them. You can check this as often as you like to catch them all... or you can go ahead and set up 301's for all of the old pages and redirect them to the corresponding new page address, respectively. A 301 redirect will also tranfer the SEO score from the old page to the new.   

 

1) Visit Google Search Console.

2) Use the Google Developers Speed Test and work on fixing the issues so that your score is 89 or higher for both mobile & desktop.

3) Rerun the Google Speed Test but use this tool instead. Make sure you have a mobile score of 100.

4) Run your site through this SEO score checker.

5) Visit Google Analytics and setup your website.

 

Utilize the steps as they are outlined. Visit #1 and dig into your website actions with Google. Use #2 to bring your score up and get any optimized content to download & use. Complete everything and then go to #3. Complete everything and go to step #4. Now go to step #5 and dig into what is actually happening with visitors and your website.


From here, you need to have a strong and consistent social presence that is updated with content related to your products & services. And you need to utilize a local online presence by being listed on local directories (YP, BBB, etc.). And all of your online information needs to be consistent and correct.


All of this will be a continual process of repeating the above steps 2-3 times per month for the life of your business.  

 

Please let us know what you discover and enjoy the process.

 

King Regards,

 

James

____________________________________________________________
Google My Business & Google AdWords Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

Hi evertone, I recently launched a new website without realizing the potential seo pitfalls; my ranking has dropped off a cliff

Badged Google Partner
# 3
Badged Google Partner

That's the way it should be done @James_Clemens

Tom

Hi evertone, I recently launched a new website without realizing the potential seo pitfalls; my ranking has dropped off a cliff

Top Contributor Alumni
# 4
Top Contributor Alumni

It may be easier to fix the new site depending...

Hi evertone, I recently launched a new website without realizing the potential seo pitfalls; my ranking has dropped off a cliff

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆

From my own experience - one of the most common causes I've seen for a sudden abrupt rankings drop is usually around 301 redirects not properly being set from the old content to the new.

 

This is like 'pulling the rug out' from under the site and doesn't pass the value from any previous SEO work done.

 

It's especially important in cases where there has been a large change to content, pages, domain name or type of site.

 

Excellent points raised by @James_Clemens and a very thorough explanation of ways to go about testing this and other potential issues.