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Weekly Wrap Up: Week 2/24/2014 - 2/28/2014

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Google Employee
# 1
Google Employee

Are you caught up on everything AdWords? Let's get started with this week's Weekly Wrap Up.

 

LAUNCHES YOU SHOULD KNOW ABOUT

 

Google Web Designer (GWD) is a tool which lets users design and build HTML5 advertisements and other web content using an integrated visual and code interface. Given high demand, we are looking to expanding that capability and allow users to upload their GWD ads to AdWords as well.

 

If you're interested in being part of the group to test this capability (you use Google Web Designer and also run display ads through Google AdWords), express your interest via this form. Please read the information on the form carefully, as there are restrictions to the types of ads accepted in the Beta.

 

We’re excited to launch Flexible Conversion Counting.

Flexible Conversion Counting is an improved way for you to count conversions that really matter to you. Now you can better measure the value of each click that turns into business results. 

 

Dave_Davis from the AdWords Community mentioned "Yeay! This was always a frustration for me with clients with multiple conversion types. So much so that the data felt dirty enough to only track ONE conversion type in AdWords and the rest in [Google Analytics]. This is fantastic news!".

 

What are your thoughts on the new feature? Want to know more? Check out this video to see how Flexible Conversion Counting makes it easier to count all of your conversions.

 

ARTICLES AND THREADS IN THE COMMUNITY

 

Our User Spotlight this week was Neha Gupta who also brought along a special guest. Click Here to read her fantasic interview and gain some AdWords knowledge as well. 

 

Want to increase your ROI? Check out this case study to see how Watchfinder Clocks increased its' ROI 1,300% using precision Remarketing with Google Analytics. A Must Read!

 

Missed the Trivia Game? Rakesh Kumar, our quiz master, led a truly excited trivia game full of 

AdWords knowledge. Click Here to test your own AdWords knowledge.

 

VIDEOS 

Want to try video ads? Join El and Kathleen in the final installment of our Complementary AdWords Products Series, El and Kathleen discussed common misconceptions and best practices of creating a great YouTube video ad. 

 

In this Learn with Google Hangout On Air, we'll explain a new bid strategy, Target ROAS. By walking through how to setup conversion values in conversion tracking and an actual bid strategy in AdWords, we'll demonstrate how to best use this new tool. Click Here to find out how to use this new bid strategy in your business.

 

That's what you missed last week. Be sure to try a new feature in your campaign this week and come back next week for an all new Weekly Wrap Up. 

 

1 Expert replyverified_user

Re: Weekly Wrap Up: Week 2/24/2014 - 2/28/2014

Community Manager
# 2
Community Manager
Thanks for sharing, Shanea!