[Video] How to Automate Campaign Changes
Automated rules let you make changes in your account automatically, based on settings and conditions you choose. You can change your ad status, budget, bids, and more. Watch this video to learn more!
For example, if you want to boost your keyword bid any time your ad falls off the first page of results, you can set a rule for that. In addition, you can use automated rules to trigger emails, without taking any other action, when specific conditions occur. To learn more, read here: https://support.google.com/adwords/answer/2472779