Valentine's Day AdWords Strategies Puzzle: It's Back [ Edited ]

[#1]

Hi Everyone,

We wanted to bring back our Valentine's Day strategies puzzle. But this year, we are kicking it up a notch.

There are 15 Valentine's Day tips hiding in The Circle of Love  below. When you find a tip, briefly explain how this tip or the feature has helped you in your business. 

Good Luck to you all! 

[#2]

Hi Shanea,

The Valentine's Day Strategies Puzzle starts with

Sitelink

[#3]

Second word is Topics Targeting:- Topic targeting allows your ads to appear on any pages on the GDN that have content related to your selected topics.


Sitelink:- Sitelink allows you to shows other product information with the ads that can redirect to specific page.

[#4]

Placement:- Placement is webpage, apps, video sites or forum etc where display campaigns ads appear.

[#5]

Click To Call :- Also known as Call extension that allows you add business phone number with ads. It encourages the customers to call business phone number directly instead of filling the lead form. We can also add phone number in the mobile landing page and can track that phone conversion through adwords conversion tracking.

[#6]

Remarketing:- Remarketing allows you to target users, who previously visited on your sites and seen your online product.

[#7]

Awesome Rakesh.

Have any of these strategies helped you in your campaigns?

[#8]

Thanks Shanea,

Yes Really this features are good for any advertisers.

SiteLink:- We can use this function to increase CTR as well as Ad Rank. With using sitelink we can show different messaging with ad text. Now AdWords also includes Ad extension format to calculate the ad rank.

Remarketing:- Remarketing can be used to target the audiences who have previously visited on your site and seen your products. It is again a good tool to target the potential customers.

I also prefer to run campaign with similar audiences Remarketing. It helps to reach your ads on GDN with additional potential customers, whose browsing history is similar to product or websites.

[#9]

Video Ad:- AdWords for video allow you to advertise video ads on YouTube and across the web.

[#10]

Landing Page:- Landing Page is the webpages or sites where users land after clicking on your ads. It is also known Destination URL. A good and relevant landing page is not only generates leads but also helps to increase quality score.