Real Time Bidding with Audience Targeting
In this Learn with Google Hangout On Air we'll explain a new bid strategy, Target ROAS. By walking through how to setup conversion values in conversion tracking and an actual bid strategy in AdWords, we'll demonstrate how to best use this new tool. The Hangout On Air will include information from case studies and Google product experts.
Need additional resources? Check out:
- Flexible Bid Strategies Help Center: http://goo.gl/QQOAYV
- Dynamic Remarketing Help Center: http://goo.gl/UwUGWc
- Conversion Optimizer One-Sheeter: http://goo.gl/fOo5Pd