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Quizzical Pursuit - AdWords Bidding Strategies quiz - 8 am PDT June 15.

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Community Manager
# 1
Community Manager
Hi All,
 
Yes, you saw it right! Quizzical  Pursuits are back on the Advertiser Community.  
 
What is Quizzical Pursuit? 
A series of Advertising questions asked, one after the other. A question will be asked every few minutes over a period of 2-3 hours. All you need to do is provide the best quality answer ASAP. The first topic is AdWords Bidding Strategies. 
 
What's interesting?
The Community user who answers the maximum number of questions correctly will be named the Advertiser Community Quiz Champion.
 
Who can participate? 
All Community users are welcome to participate in this quiz. 
 
Who is the Quiz Master? 
Surprise! 
 
What next? 
The first question will be posted on June 15, 8 am PDT/11 am ET/3 pm GMT/8.30 pm IST on Wednesday. 
 
Get ready,
Mini
 
PS: Here's the link to a past quizzical pursuit
4 Expert replyverified_user

Re: Quizzical Pursuit - A quiz on AdWords Bidding Strategies 8 am PDT June 15.

Community Manager
# 2
Community Manager

Hi, 

 

Hope you all are as excited as I am for this! 

 

Over to Top contributor Ratan-Jha, the Quiz Master for today's AdWords Bidding Strategies Quizzical Pursuit.

 

All the very best to you all, 

Mini

Re: Quizzical Pursuit - A quiz on AdWords Bidding Strategies 8 am PDT June 15.

Top Contributor
# 3
Top Contributor

Thanks a lot Mini!

 

Hello Community,

 

Welcome to 1st edition of AdWords Quizzical Pursuit 2016!

 

Hope you are ready to rock with your AdWords expertise. Smiley Happy 

 

Today’s topic is – Bidding Strategies.

 

Be sure to tune in at 8am PDT, 8.30pm IST. Less than an hour from now…

 

Put on your thinking hat and grab a glass/cup/mug of your favorite drink! I will be posting the first question at 8AM PDT, 8.30pm IST.

 

Thanks

Ratan


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: Quizzical Pursuit - A quiz on AdWords Bidding Strategies 8 am PDT June 15.

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
Please provide the link to participate in Quiz

Re: Quizzical Pursuit - A quiz on AdWords Bidding Strategies 8 am PDT June 15.

Community Manager
# 5
Community Manager

Hi Hema (and all)

 

The questions will be posted right here.....stay tuned.

 

Best,

Mini

Re: Quizzical Pursuit - A quiz on AdWords Bidding Strategies 8 am PDT June 15.

Top Contributor
# 6
Top Contributor

Hi All, 

 

Here comes the first question...

 

Even when Shane is bidding 3 times higher than the recommended first position bid, his ad shows at 2 or 3 positions and he is charged much lesser for a click than his bid. Why doesn’t his ad show up at 1 when his bid is possibly the highest?

 

Let's see who comes up with the most awesome answer... Smiley Happy


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: Quizzical Pursuit - A quiz on AdWords Bidding Strategies 8 am PDT June 15.

Follower ✭ ☆ ☆
# 7
Follower ✭ ☆ ☆
Q1 Ans. He might not be using Enhanced CPC. His competitor may be using enhanced and that is why his ad is unable to show on the first and also his keyword quality score may be lower than the 1st ad competitor

Re: Quizzical Pursuit - A quiz on AdWords Bidding Strategies 8 am PDT June 15.

Top Contributor
# 8
Top Contributor
Hey Ratan,

There are many possibilities for this.. but one with bidding strategies could be Target CPA.
If Shane has Conversion tracking on, and has a Target CPA bid strategy set up, Google Automatically will set his bid higher or lower which means he may show up at lower positions when the possibility of a conversion is lower. When you initially activate Target CPA bidding, Google will recommend a starting CPA bid based on historical performance. If you are willing to pay more you can raise the CPC to attempt to get more conversions.
Cheers,
Shweta

AdWords Top Contributor
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Accepted Solution’!

Re: Quizzical Pursuit - A quiz on AdWords Bidding Strategies 8 am PDT June 15.

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
Because bids are only part of the ad rank algo.

Re: Quizzical Pursuit - A quiz on AdWords Bidding Strategies 8 am PDT June 15.

Follower ✭ ✭ ☆
# 10
Follower ✭ ✭ ☆
Hi Ratan

Bidding is only one factor Shane needs to concentrate on other factors too.

Below are the some factors he need to check also:

Quality Score
Ad RAnk
Expected CTR
Ad relevance
Landing page experience
Ad Extensions
Competitor Strategy.