[Product Update] Top Movers Report Update[ Edited ]
February 2014 - last edited February 2014
Happy Monday Community!
Top Movers Report
The Top Movers Report allows you to see which campaigns and ad groups have experienced the biggest changes (increases or decreases) in clicks, costs, conversions, and details to help you understand why those changes occurred. When possible, the report gives possible causes for those changes. Knowing at a glance which campaigns and ad groups are your account’s Top Movers allows you to take action to ensure you’re getting the most out of your AdWords investment.
We've launched two major additions to the Top Movers Report:
- A new conversions column - This column will help you explain the reasons for changes in the number of conversions you're seeing.
- Device-specific insights - This will help you understand the changes in costs, clicks, and conversions per device.
To view the report: Dimensions tab > View: Top movers