[Hangout on Air] Profit Playbook[ Edited ]
June 2014 - last edited June 2014
A growing group of search marketers is changing the digital advertising industry by leading a new movement called profit-driven marketing. These experts run hyper-successful campaigns with their search spend, by rethinking digital advertising basics like KPIs, budgets and customer journeys. Hear from some of the industry experts who have embraced this shift and found success in our Hangout on Air on Thursday (6/12) at 9am PT http://goo.gl/WZafDZ.
- Nicolas Darveau-Garneau, Director of Performance Marketing at Google
- Peter Fader, Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
- George Michie, Co-founder and Chief Marketing Scientist at The Rimm-Kaufman Group
- Billy Ferriolo, Senior Vice President of Consumer Acquisition at Autobytel