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Google Third-Party Policy Update

Google Employee
# 1
Google Employee

The Google third-party policy applies to third parties that purchase or manage Google advertising on behalf of their customers. This policy is different from Google AdWords policies. If you use Google advertising products to advertise only your own goods and services, then our third-party policy does not apply to you.

Hi All,

Google is launching a new third-party policy later this month. There are two new requirements in the policy designed to increase transparency for end-advertisers:


  • Management fees: Third-party partners must disclose the existence of any management fee to new customers in writing before each sale and on customer invoices. While you are not required to share the exact amount of your fees, the fact that a management fee exists must be disclosed in writing.
  • AdWords or AdWords Express Customer IDs: Third-party partners must provide customers with the customer IDs of their accounts when requested.

Third-parties that comply with Google's current third-party policy will also comply with the new policy once they meet the added transparency requirements. Please review the new policy and ensure that you are in full compliance with all requirements, including the one regarding "sharing the disclosure notice":

“If 80% or more of your customers spend less than $1,000 USD (or local currency equivalent) per month on AdWords or AdWords Express, you're required to share the "Working with a third-party" disclosure notice with all customers who buy AdWords or AdWords Express from you. Have a link to the disclosure notice in a clearly discoverable location on your website...”.

Feel free to review the changelog article highlighting the updates to the policy. If you have any further questions about the policy, submit them via this form.

Additionally, if you believe a third-party partner is violating our policy, let us know by submitting a complaint.

2 Expert replyverified_user

Re: Google Third-Party Policy Update

Community Manager
# 2
Community Manager
Thanks for informing us of this update, Dayo.