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Google Shopping Hangout on Air: Scaling Inventory Updates

[ Edited ]
Community Manager
# 1
Community Manager

Tomorrow, the Google Shopping team is continuing their four-part Hangout on Air series to answer frequently asked questions about product feeds. Tomorrow's Google Shopping Feed Office Hours will cover…


Scaling Inventory Updates

October 8, 2013 @ 10:00 AM PT

  1. What are the different types of data feed files?

  2. What are the pros and cons of each type?

  3. How do I upload the data feed?

  4. What are some best practices for updating and editing my feed?

Registration Link


UPDATE: You can watch Office Hours here:



Thank you for attending our Google Shopping Feed Office Hours on Tuesday. If you missed part of the session, please find the stream here:


To sign up or view other sessions to the series, see below:

Part 1 “Pricing, Taxes & Shipping”:

Part 2 “Troubleshooting Disapprovals”:

Part 4 “Optimizing Product Attributes”:


Questions from Q&A:

We have summarized the top questions from the Q&A session. If you have a question you’d like us to answer at our last session, please submit it here:


Q: Every brand I carry has its own ad group. So, why is it that I see so much activity in my All Products Ad Group?

A: Make sure the All Products ad group has the lowest bid. If it's an equal bid, then All Products ad group will trump other ad groups because it has historical data. We suggest creating tiers of bidding with the All Products ad group as the lower tier.


Q: I want to download my available products list from my google merchant account as a CSV file, can that be done, and if so how?

A: If you'd like to review your uploaded feed during your investigation, you can do so by navigating to the data feeds tab. By clicking on the “status” of the feed, you’ll be able to go to a feed status summary page. This is where the option to download your feed can be found!


Q: How many separate data feeds can I have in my account

A: We suggest having no more than 15 data feeds. You can always reach out to support for help on consolidating your feeds at the Merchant Center Help Center


Q: Does the item limit quotas apply to the products that are listed as multi-variant?

A: Yes - each new item in the data feed counts toward the item limit quota.


Q: What causes product mismatch or data mismatch. How can I fix it?

A: In the data quality tab, we’ve been making strides to give more transparency on data mismatches.  A data mismatch can be when the feed price or quantity does not match what shows up on your landing page. This causes the data mismatch. To prevent data mismatches, always upload your feed to reflect any changes made on product details on your website.


Q: I have items that are listed for international countries. Can I just have one feed to target multiple countries?

A: Each feed is only able to target one country at a time. Each country has different feed requirements. Please see our session from Part 2 for more detail on country requirements Country-specific attribute information can be found here:


As we mentioned during the Hangout, there are URLs and resources for questions regarding Scaling Inventory Updates.


Merchant Center Help Center:

Where to register a data feed:

Step-by-step instructions on feed uploads:

Products Feed Specification -

Summary of Attribute Requirements -


1 Expert replyverified_user

Re: Google Shopping Hangout on Air: Scaling Inventory Updates

Google Employee
# 2
Google Employee
Thanks for sharing Coco!

Be sure to watch the recording linked above if you missed the Hangout on Air.