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Google Best Practices - Keywords to the Wise

Community Manager
# 1
Community Manager

This Hangout on Air covers the most important aspects of keyword management - an essential foundation for a successful AdWords account. Learn how to grow your keyword base, use match types efficiently, expand your keywords' reach and use negative keywords intelligently.

 

 

And for more tips on keywords, check out this awesome whitepaper: http://goo.gl/9TwWxa

1 Expert replyverified_user

Re: Google Best Practices - Keywords to the Wise

Community Manager
# 2
Community Manager
Keywords are so important! Make sure you put time into having a good account foundation.

Re: Google Best Practices - Keywords to the Wise

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Does a broad match negative keyword exclude that keyword from ever showing ads? For example, if I have a site that sells running shoes and I put in -shoes, will that exclude ads from showing for "adidas lime green tennis shoes"?

Re: Google Best Practices - Keywords to the Wise

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
@Aaaron
yes, but not misspellings ("adidas lime green tennis shoas")