Google Best Practices - Keywords to the Wise
This Hangout on Air covers the most important aspects of keyword management - an essential foundation for a successful AdWords account. Learn how to grow your keyword base, use match types efficiently, expand your keywords' reach and use negative keywords intelligently.
And for more tips on keywords, check out this awesome whitepaper: http://goo.gl/9TwWxa
Re: Google Best Practices - Keywords to the Wise