Google Best Practices - Creative That Clicks[ Edited ]
October 2014 - last edited February 2017 by CassieH
Writing great ads in AdWords is important, and it can be tricky with the limited real estate available in AdWords. It's crucial to get your ads correct, and that's why Googlers Ben Chung and Sean Quadlin take this deep dive on putting together creatives that drive clicks.
Want to read more about improving the relevance of your ad creatives? Check out our guide covering the best practices.