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[Case Study] Shopping Campaigns Really Work!

[ Edited ]
Google Employee
# 1
Google Employee

We are all excited about the new Shopping Campaigns but the real question is do they work? 

We wanted to highlight some businesses that are seeing tremendous results utilizing Shopping Campaigns. 

 

More Sales at a Lower Cost

Increase your sales with lower ad costs by engaging with your customers in a new way.

Adorama

Adorama

Adorama, one of the largest photo retailers and mail-order suppliers, used Google Shopping which increased their click-through-rate by 176% by marketing all of their relevant inventory to consumers.

 
Eastbay

Eastbay

Product Listing Ads helped Eastbay reduce their costs while driving their conversions and sales. They were able to cut their cost-per-click by 51% and raised their revenue by 160%.

 
Plow & Hearth

Plow & Hearth

Looking to increase your site traffic and conversion rates? Plow & Hearth used Product Listing Ads to increase their unique site visits by 129% with a 12% boost in conversion rates.

 

Positive Returns for Small & Medium Businesses

Google Shopping helps small and medium businesses get products noticed with increased visibility across google.com and google.com/shopping.

Boatersland

Boatersland

A leading retailer of boating equipment and marine electronics and suppliesoptimized their Product Listing Ads campaign and saw 30% higher revenue and 52% more transactions. With a strong ROAS from efficient cost-per-transaction, they used additional revenue to make improvements to their infrastructure.

 
Plumber Surplus

Plumber Surplus

Plumber Surplus raised their sales performance and return on ad spend by 10-15% by launching a Product Listing Ads campaign on Google Shopping.

 
Front End Audio

Front End Audio

Google Shopping can help you reduce costs while driving more sales. Front End Audio tripled their click-through-rate and reduced their cost per conversion by 75-80%.

 

Providing Flexible Solutions

Product Listing Ads give you a flexible solution for your products. Advertisements are built directly from your catalog allowing your inventory to come to life.

Minted

Minted

Minted saw a 10% increase in clicks and a 14% increase in revenue with the addition of PLAs. PLAs automatically sync with Minted’s product feed, so the site can push new designs and product categories as soon as they launch, and attract high-quality traffic.

 
vineyard vines

vineyard vines

The ability to bid at the product level allowed vineyard vines to bid higher on items with greater return, while lowering bids on low-ROI products. This helped them generated 12% higher online revenues and raise click-through-rates by 160%.

 
Campmor

Campmor

Campmor saw a 10x increase in their sales with the use of Product Listing Ads. Google Shopping allowed their bid strategy to stay flexible while bringing in higher conversion rates and maintaining their target return on ad spend.

Tool King

Tool King

Tool King realized that the transition to Google Shopping was a great opportunity to get 100% of their catalogue online. Product Listing Ads helped increase their site traffic by 50+ percent and reinvigorated the sales of “dead items.”

 

Get Interested Customers

Find customers looking to make a purchase. With Google Shopping, users can immediately compare products, so you receive more qualified leads who are ready to buy.

Empire Covers

Empire Covers

With immediate comparison shopping, consumers were more confident when they visited Empire Covers’ site, which helped them raise their click-through-rate by 55% while reducing their cost per acquisition by 36% and website bounce rates.

 
Travelsmith

Travelsmith

Travelsmith wanted to deliver the most relevant products to the right shoppers. Google shopping with Product Listing Ads increased their product sales by 200% with its dramatically improved customer search experience.

 
Baby Earth

Baby Earth

BabyEarth launched a PLA campaign on Google Shopping to help increase their reach and market share. The PLA campaign raised revenue by 129%, which increased market share while allowing them to control their ad spend.

3 Expert replyverified_user

Re: [Case Study] Shopping Campaigns Really Work!

Rising Star
# 2
Rising Star
Interesting reading, Thanks @Shanea K

Re: [Case Study] Shopping Campaigns Really Work!

Google Employee
# 3
Google Employee

As shutterbug enthuasist, I'm happy to see Adorama showcasing our new Shopping Campaigns feature! Now let's see if there's a camera or lens i need to add to my collection...!