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[CS] Grainger’s ROAS & Conversions Soar By 1000%

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Google Employee
# 1
Google Employee

As a supplier of maintenance, repair and operating products, Grainger’s product inventory of more than one million items grows daily. Because of this, it was a challenge finding an efficient way to manage keyword lists and ad copy for such a vast and dynamic product catalog. Find out how combining Dynamic Search Ads and remarketing lists for search ads has helped the company increase conversions nearly 1,000%.

THE GOALS

  • Save customers time and money by showing them the right products at the right time
  • Create relevant ads for the company's full product catalog
  • Maintain the number of hours spent managing AdWords per week

THE APPROACH

  • Implemented Dynamic Search Ads to generate relevant ads based on the company's vast and dynamic product catalog
  • Implemented remarketing lists for search ads to re-engage customers

THE RESULTS

  • ROAS increased nearly 1,000% compared with non-brand search ads
  • Conversions increased nearly 1,000% compared with non-brand search ads
  • CTR increased nearly 1,000% compared with non-brand search ads

Click Here to see their full case study.

1 Expert replyverified_user

Re: [CS] Grainger’s ROAS & Conversions Soar By 1000%

Community Manager
# 2
Community Manager
Thanks for sharing, Shanea!