[CS] Grainger’s ROAS & Conversions Soar By 1000%[ Edited ]
April 2014 - last edited April 2014
As a supplier of maintenance, repair and operating products, Grainger’s product inventory of more than one million items grows daily. Because of this, it was a challenge finding an efficient way to manage keyword lists and ad copy for such a vast and dynamic product catalog. Find out how combining Dynamic Search Ads and remarketing lists for search ads has helped the company increase conversions nearly 1,000%.
- Save customers time and money by showing them the right products at the right time
- Create relevant ads for the company's full product catalog
- Maintain the number of hours spent managing AdWords per week
- Implemented Dynamic Search Ads to generate relevant ads based on the company's vast and dynamic product catalog
- Implemented remarketing lists for search ads to re-engage customers
- ROAS increased nearly 1,000% compared with non-brand search ads
- Conversions increased nearly 1,000% compared with non-brand search ads
- CTR increased nearly 1,000% compared with non-brand search ads
Click Here to see their full case study.