AdWords
2.1K members online now
2.1K members online now
Announcements and important information from your Community Managers
Guide Me
star_border
Reply

Ask AdWords - Engagement Ads

[ Edited ]
Community Manager
# 1
Community Manager

Patrick and Amanda take on Engagement ads in this week's episode of Ask AdWords!

 

askadwords.png

 

As part of an effort to simplify and strengthen our product offering, we will be upgrading our 1-Video, Hover to Play and 3-Video Engagement Ads. Depending on your goal, we have two recommended solutions to replace these products:  

 

 

  • If you are looking to amplify reach of a specific video, we recommend TrueView In-Display, which enables you to scale your video across both YouTube and the GDN. TrueView is our best solution for driving video views since it enables you to optimize specifically for views and only pay when someone chooses to interact.
  • If your goal is to drive deep engagement through a rich, brand experience and only pay when users choose to interact, we recommend migrating your campaign to our other Engagement Ad offerings. Unlike our existing offerings, our new Engagement Ads are fully cross screen, require fewer assets and can be implemented in less than 5 minutes in AdWords.
2 Expert replyverified_user

Re: Ask AdWords - Engagement Ads

Top Contributor
# 2
Top Contributor

Thumbs Up ! Smiley Happy

 

@KathleenG  it would be helpful if this post is link here. 

 

Thanks
Ratan Jha

Re: Ask AdWords - Engagement Ads

Community Manager
# 3
Community Manager
Thanks Ratan - you're really reading SO much in the Community these days! Good shout!

Re: Ask AdWords - Engagement Ads

Top Contributor
# 4
Top Contributor

Yes, and I'm loving it Smiley Happy

 

Thank you Kathleen!

Re: Ask AdWords - Engagement Ads

Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭
We're running Engagement Ads and seeing 10x more CTR and at 50% less CPC than the image banner ads. Love the Engagement Ads with the video.