AdWords
5.1K members online now
5.1K members online now
Announcements and important information from your Community Managers
Guide Me
star_border
Reply

All About Ads!

Community Manager
# 1
Community Manager

Business owners take pride in their storefront. Its the first thing that a customer sees when they come to your place of business! You want it to be clean, and pretty and appealing to the eye! So, why think any differently about your AdWords Ads? Your ad is the first thing that a potential customer sees, when searching for the products or services you are offering.

 

First things first, make sure you know how to create an AdWords Ad, or if you have existing ads, you should be familiar with how to edit them.

 

 

 

Next, it's important to understand the different components that make up an ad, and the limitations that there are for each section:

 

As seen below there are three parts to a basic text ad: a Headline (25 characters), Display URL (35 characters) and two description lines (35 characters each). Want more information on the make up of a text ad, and using double width languages, or special characters, check out our Help Center here.

 

Screen Shot 2014-10-06 at 14.48.46.png


And finally, there are a few things to consider when creating new ads:

  • Highlight what makes you unique - do you offer free shipping or next day delivery? Make sure people know that!
  • Use a ‘Call to Action’ such as “Order today” or “Call now for a free quote”.
  • Experiment and have variations. Why have one ad, when you can have three? You'll never know how your customers will react to your ad copy until you test out different ones!

Looking for other ways to write a great ad? Check out these tips here.

 

1 Expert replyverified_user

Re: All About Ads!

Community Manager
# 2
Community Manager
Great fundamentals. Thanks for posting this Kathleen.

Re: All About Ads!

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
I think it's also important to mention landing pages and testing which works best for your site.