AdWords app launches on Android[ Edited ]
March 2015 - last edited March 2015
Staying on top of your campaigns just got easier
Today, we’re introducing the AdWords app, an easy way to view and manage your ads’ performance when you’re on the go. This new Android app is available globally for existing AdWords customers.
Businesses, large and small, are increasingly using smartphones to manage everything from customer support to product orders to marketing. Now, you can use your smartphone to keep your AdWords campaigns running smoothly—no matter where your business takes you.
As a companion to your desktop account, this app lets you:
- View campaign stats
- Update bids and budgets
- Get real-time alerts and notifications
- Act on suggestions to improve your campaigns
- Call a Google expert
Download the AdWords app for Android
Tommy Sands, Senior Paid Search Manager from Philly Marketing Labs (and AdWords Top Contributor), tells us, “Having the ability to quickly review and take action in my AdWords accounts when I only have my mobile device enables me to be better and more efficient at managing my campaigns. It's nice to know that I'm only a few taps away from the information I need, no matter where I am.”
Review (and make changes) on the go
Whenever you open the app, you’ll see an overview of your clicks, costs, and conversions. For deeper insights, you can view metrics by ad group, day of week and device.
Changes in campaign performance can happen at any time—now you can address them quickly, even when you’re away from your desk. For example, if you see your best performing campaign is maxing out on budget, you can make adjustments so you don’t lose out on potential sales. You can even pause or enable a campaign for a time-sensitive promotion.
You’ll also receive customized suggestions that you can act on immediately. For example, if there’s an opportunity to get more impressions by adjusting your bids, we’ll let you know so you can make the change right from the app.
Get the app
The AdWords app is now available for devices that use Android 4.0 or later. To get started, download it today from the Google Play Store. And for more information, visit our Help Center. We look forward to hearing your feedback as you bring AdWords with you on your business adventures.
Originally posted by Geoff Menegay, Product Manager, AdWords on the Inside AdWords Blog
Re: AdWords app launches on Android
Game changer for me, personally. As a marketer who values client relationships, I know that my AdWords account management is not confined to a standard Monday - Friday, 9AM-5PM schedule. It's quite common that something will come up after hours and on the weekends when I may not readily have access to a computer. When time equals clicks and money having an app to quickly address things is vital.
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