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AdWords Holiday Checklist

Community Manager
# 1
Community Manager

As you're refining your campaigns for the upcoming holidays, here's a great Hangout on Air to check out:

 

 

Kathleen and Tony share tips about how to showcase seasonal offers in your ads, how to automate account management tasks, and much more.

 

You should also check out our Essential Paid Search Holiday Checklist. It incorporates some of the tips shared in the video, and it also provides a framework for thinking about your holistic holiday campaign strategy.

 

Happy holidays, everyone! Hope you find these resources helpful.

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Re: AdWords Holiday Checklist

Top Contributor
# 2
Top Contributor
Loving the checklist. We've used it as a basis for not only holiday campaigns, but new years too, Well worth looking at and expanding on based on your own KPIs