AdWords Holiday Checklist
As you're refining your campaigns for the upcoming holidays, here's a great Hangout on Air to check out:
Kathleen and Tony share tips about how to showcase seasonal offers in your ads, how to automate account management tasks, and much more.
You should also check out our Essential Paid Search Holiday Checklist. It incorporates some of the tips shared in the video, and it also provides a framework for thinking about your holistic holiday campaign strategy.
Happy holidays, everyone! Hope you find these resources helpful.