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8th Quizzical Pursuit - Quick AdWords Quiz with Top Contributor Scotty

Community Manager
# 1
Community Manager
Hi Community friends,
 
Top Contributor Scotty, the Quiz Master is back with another AdWords quiz. Be ready:
 
Be ready on 19 Dec at 
 
7 am PST
8.30 pm IST
3 pm GMT
 
What is this quiz? 
A series of AdWords questions asked one after the other, increasing in difficulty level in a span of 2-3 hours. All you need to do is provide the best quality answer ASAP. 
 
What's interesting? 
The user who answers the maximum number of questions correctly in a minimum amount of time will be named the Community Quiz ChampionThey will also receive surprise swag from the Community team.
 
Previous Quiz Champions
RakeshShwetaOllieShuva, Krishna and Shanky were the Community Quiz Champions in the previous Quizzical Pursuits. Join the quiz and increase the number of Quiz Champions on this Community. 
 
Who can participate? 
All Community users - new, brand new, newest and the oldest, including Top Contributors and Rising Stars are welcome to participate in this quiz. 
 
Keep watching this space for those quizzical AdWords questions,
Mini
3 Expert replyverified_user

Re: 8th Quizzical Pursuit - Quick AdWords Quiz with Top Contributor Sc

Top Contributor
# 2
Top Contributor

Good morning, good afternoon and good evening fellow quiz enthusiasts and welcome to our eighth edition of AdWords Quizzical Pursuit!

 

Last week you guys demonstrated your awesome Analytics knowledge with Nik. Today we are going for more of a tricky pop quiz approach so I hope you are all ready to push your brain to the limit. Get comfortable, grab a drink and let's get ready to quiz with question number one...

 

Fill in the blank: _______ is the term used to measure the profit made from advertising compared to how much has been spent on advertising.


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: 8th Quizzical Pursuit - Quick AdWords Quiz with Top Contributor Sc

Participant ✭ ✭ ☆
# 3
Participant ✭ ✭ ☆
Good evening everyone. It's good to be back Smiley Very Happy

My first answer is Return On Investment (ROI). ROI is how much profit you've made from your ads compared to how much you've spent on those ads.

Re: 8th Quizzical Pursuit - Quick AdWords Quiz with Top Contributor Sc

Top Contributor
# 4
Top Contributor
ROI (Return on Investment)

Joy Hawkins, Google My Business Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Owner of Sterling Sky
Read My Column on Search Engine Land
MyAdvanced Local SEO Training Manual

Re: 8th Quizzical Pursuit - Quick AdWords Quiz with Top Contributor Sc

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆
Return on Investment... or ROI!

Re: 8th Quizzical Pursuit - Quick AdWords Quiz with Top Contributor Sc

Top Contributor
# 6
Top Contributor

Welcome to the quiz guys and good to see you so quick out of the blocks! The correct answer is indeed Return on Investment (ROI) but that was an easy one Smiley Wink Let's increase the difficulty ever so slightly with question two...

 

How can I specifically show ads to men between the ages of 26 to 44?


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: 8th Quizzical Pursuit - Quick AdWords Quiz with Top Contributor Sc

Top Contributor
# 7
Top Contributor
You would have to make ads only show on the Display Network and target that gender + age range in the Display Network settings.

Joy Hawkins, Google My Business Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Owner of Sterling Sky
Read My Column on Search Engine Land
MyAdvanced Local SEO Training Manual

Re: 8th Quizzical Pursuit - Quick AdWords Quiz with Top Contributor Sc

[ Edited ]
Participant ✭ ✭ ☆
# 8
Participant ✭ ✭ ☆

Thank you for welcoming us Smiley Happy

The answer is using the Demographic targeting in AdWords. It can help us to reach customers who’re likely to be within the demographic groups that we choose.

In order to use it, you'll need to have one of these campaign types selected:

  • "Search & Display Networks - All features"
  • "Display Network only - All features"

Re: 8th Quizzical Pursuit - Quick AdWords Quiz with Top Contributor Sc

Top Contributor Alumni
# 9
Top Contributor Alumni
Demographic targeting in AdWords
Mike Blackmore - 1 Click Away From a Conversion

Re: 8th Quizzical Pursuit - Quick AdWords Quiz with Top Contributor Sc

Follower ✭ ✭ ☆
# 10
Follower ✭ ✭ ☆
Demographic Targeting through the Display Network