AdWords
4.5K members online now
4.5K members online now
Announcements and important information from your Community Managers
Guide Me
star_border
Reply

4th Quizzical Pursuit - Your chance to be the Community Quiz Champion

[ Edited ]
Community Manager
# 1
Community Manager
Hi Community friends,
 
Thanks again for the undeterred interest in Quizzical Pursuits. We are happy to note that the quizzes are a great learning experience for all of you. 
 
When is the next quiz? 
The first question will go live at 8 am PDT/11 am EDT/3 pm GMT/9.30 pm IST on Tuesday, 19 November, 2013. 
 
What is this quiz? 
A series of AdWords questions asked one after the other, increasing in difficulty level in a span of 2-3 hours. All you need to do is provide the best quality answer.
 
What's interesting? 
The user who answers the maximum number of questions correctly will be named the Community Quiz Champion, and will also receive surprise swag from the Community team. 
 
Previous Champions
Rakesh, Shweta and Ollie were the Community Quiz Champions in the previous Quizzical Pursuits. Are you willing to give them some tough competition? Make sure you join the quiz! 
 
Who can participate? 
All Community users - new, brand new, newest and the oldest, including Top Contributors and Rising Stars are strongly encouraged to participate in the quiz and make it even more interesting. 
 
Who is the Quiz Master? 
 
Stay tuned, 
Mini
 
For those of you who missed the previous quizzes, here are the links:
 
2 Expert replyverified_user

Re: 4th Quizzical Pursuit - Your chance to be the Community Quiz Champ

Top Contributor
# 2
Top Contributor

Good morning, good afternoon and good evening fellow quiz enthusiasts! I hope you have your thinking caps on today as our fourth AdWords Quizzical Pursuit is going to be a tough one Smiley Wink 

 

Let's waste no more time and get the quiz underway with question one...

 

Explain the difference between the Google Merchant Center and Product Listing Ads.


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: 4th Quizzical Pursuit - Your chance to be the Community Quiz Champ

[ Edited ]
Participant ✭ ✭ ☆
# 3
Participant ✭ ✭ ☆

Hello all..
Nice to you guys again Smiley Happy
The difference:
- Google Merchant Center is a tool that helps us to upload our product listings to be used for Google Shopping, Product Listing Ads and Google Commerce Search. It manages our product information.
While
- Product Listing Ads are a unique ad formats that allow us to include specific product information such as an image, title and price. In other words, it is a stand-alone shopping ads. They used the existing Merchant product feed in order to decide how and where to show the ads. 
P/s: You're early again Smiley Tongue

Re: 4th Quizzical Pursuit - Your chance to be the Community Quiz Champ

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
Hi Everyone !

Google Merchant account:
allows you to promote your products on Google, the most used search engine in the world. With Google Merchant, you can give your products much more exposure online in order to boost sales.
Here are a few ways you can benefit from a Google Merchant account:
1.Upload your product feed to Google.com and Google Product Search so that your products come up more easily in Google searches.
2.Sync your Google Merchant account with your Google AdWords account so that you can more easily and effectively feature your uploaded products in pay-per-click ads.
3.Integrate your Google Merchant account with Google Checkout for easy, convenient and secure online transactions.

Product Listing Ads:
Product Listing Ads are search ads that include richer product information, such as product image, price, and merchant name, without requiring additional keywords or ad text. Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google will automatically show the most relevant products along with the associated image, price and product name.

Re: 4th Quizzical Pursuit - Your chance to be the Community Quiz Champ

Top Contributor
# 5
Top Contributor

ollie wrote:


P/s: You're early again Smiley Tongue


I'm trying to start a reverse trend of being "fashionably early" Smiley Wink

 

Thank you ollie and Shuva for starting our quiz off with well clarified answers. We will just wait for the others to join before progressing onto question number two. I'm looking forward to seeing plenty of knowledge shared on the subject of Product Listing Ads!


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: 4th Quizzical Pursuit - Your chance to be the Community Quiz Champ

Top Contributor
# 6
Top Contributor

Now that we know the difference between them both let's expand on one of them with question number two...

 

What are the main benefits of running a Product Listing Ads campaign?


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: 4th Quizzical Pursuit - Your chance to be the Community Quiz Champ

Participant ✭ ✭ ☆
# 7
Participant ✭ ✭ ☆
I do hope other users will come and join us soon Smiley Happy
Benefits:
- We can increase the quality of our leads by featuring the product information directly to our ads and at the same time, supporting the shoppers to make informed purchase decisions.
- Easier to manage because we can create product targets in our AdWords Product Listing Ad campaigns and then, AdWords will use the attributes that we have defined in our Merchant Center feed to show our offers on relevant searches.

Re: 4th Quizzical Pursuit - Your chance to be the Community Quiz Champ

[ Edited ]
Participant ✭ ✭ ✭
# 8
Participant ✭ ✭ ✭

Advantages Of PLA:
1.PLAs are especially compelling because of the image and price information which helps the visitors in their bying deceion.
2.Now in AdWords, it’s currently possible to display two ads for the same keyword – both a standard text ad and a PLA.
3.As PLAs are so information-rich,Prospective customers know exactly what they’ll be getting when they click on the ad, including the price
4.All the advertiser who have an e-commerce site should try PLA because it has heigher conversion rate.
5.And one of the most important feature is you need not add keywords to show your ads.Just upload a data feed into your Merchant account and when people searching that is related to your products Google will automatically show your ads.It saves time that you invest in your keyword research.

Re: 4th Quizzical Pursuit - Your chance to be the Community Quiz Champ

Top Contributor
# 9
Top Contributor

You have both covered the benefits nicely, well done guys! Now that we know of the benefits available let's see how we can actually acquire them with question three...

 

Please explain in simple terms the steps required to setup a Product Listing Ads campaign.


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: 4th Quizzical Pursuit - Your chance to be the Community Quiz Champ

Participant ✭ ✭ ✭
# 10
Participant ✭ ✭ ✭
1.At first need to create a Google Marchent center account & create a data feed with you products and upload it.See the link below to create your data feed

https://support.google.com/merchants/answer/188478

2.Now you need to link your Google merchant account with Adwords account.To link your adwords account:

[ In your Merchant Center account, click Settings and then click AdWords.
Enter your AdWords customer ID. You can find your customer ID at the top of any AdWords page when you're signed in, near your email address.
Click Add.]

3.Set up your Product Listing Ads campaign in Adwords
https://support.google.com/adwords/answer/2456103?hl=en