[Trends & Insights] The Effectiveness of Empowering Ads on YouTube[ Edited ]
May 2016 - last edited May 2016
Did you know that last year, the top 10 empowering ads were two-and-a-half times less likely to be skipped than their peers? This is because people are choosing to watch them. These ads don't just generate impressions; they leave impressions.
Learn more from Susan Wojcicki, CEO of YouTube, as she explains why this is a such a tremendous opportunity for savvy brands and enlightened creative agencies.