Googler Spotlight: Tom Wong[ Edited ]
May 2016 - last edited May 2016
This week, we welcome Tom Wong, the Google Partners Community's newest product specialist. He brings a unique perspective because he has not only helped solve advertisers' problems, but grew up helping in his father's small business.
Tell us a bit about your path to becoming a Googler.
Before Google, I studied Finance at Penn State. What's a bit humorous to me is my path here shaped rather suddenly. Junior year, I saw an application for a program, Google AdCamp. It required me to write about my favorite business. Thinking my chance of getting in was close to nothing, I spent no more than five minutes writing what I remember as a humorous piece on why my dad's restaurant is my favorite business. To my shock, I got in! After the program, I interviewed my senior year and the rest was history.
To this day, I wonder what I wrote, since I only wrote my piece in the text box, without saving it anywhere. Life can surprise you.
What is the best piece of career advice someone ever gave you?
I can't recall any career advice, right now. Three books have profoundly impacted me, however, and I think back to the lessons, when the going gets rough.
- The Happiness Advantage by Shawn Achor
Lesson: Be happy and everything falls into place.
- The Art of Living by Epictetus
Lesson: Every struggle is a chance to prove yourself.
- Tao Te Ching by Laozi
Lesson: Go with the flow; accept things as they come.
What most excites you about working with advertisers?
The best part of helping advertisers is getting to the "aha" moment when I get the advertiser to understand the solution. :-)
It's always good fun and it delights me to leave the advertiser in joy.
What is the most important thing our members should know about AdWords?
If you find yourself in an AdWords rut, don't beat yourself up. Everyone goes through it. Managing great campaigns is tough and takes time for everyone. You should be proud of yourself.
By the same token, don't get too complacent. Be voracious in your appetite for knowledge. There are so much you can do with the product, it's astounding
If you could use only one Google product for the rest of your life, which would you pick?
Search... Like wow is it good. Thank you, Google!
If you were to give a TED talk, what would the topic be?
88 Weird Postures While Talking With Advertisers!
Hmm, maybe not. But my colleagues do frequently comment on my various stances, such as, "The Captain Morgan" (left leg on floor, right leg on my small cabinet.)
I'm just trying to get blood flowing!