[Analytics Solutions] Efficient Campaign Tagging[ Edited ]
May 2016 - last edited May 2016
In large organizations, it is not uncommon for different parts of the organization to purchase and drive traffic to the website. One group might be responsible for paid search, another for affiliates, and a third for driving traffic from social media. To adequately compare the various media channels or see the combined effect of a campaign from different sources, it's useful to have consistent naming conventions, including in URLs.
Outfox, a GACP and Google Analytics 360 Reseller, has created a Google Sheets add-on that simplifies generating consistent custom campaign URLs. The tool helps you to create tag sheets that enable users to create the urls by selecting from parameters such as the medium, sources, and campaigns from drop-down lists.