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View product status and effective max CPC in AdWords

I have good news for those of us who run shopping campaigns! Two new columns have been introduced to the AdWords interface so as to provide quick information regarding the status of products and effective max CPC reporting.

“Effective maximum CPC” is the highest bid for an individual product in the campaign or ad group selected. It’s this bid that’s used in the ad auction to rank your products.

Example

You have a “Widgets” campaign with the product “Blue Widgets” in two ad groups. One ad group uses a max. CPC bid of $1.00 for “Blue Widgets”, while the other ad group uses a bid of $2.00. When you look at “Blue Widgets” in the campaign’s Products tab, you’ll see an effective max. CPC of $2.00, since that’s the most you’re willing to bid across all the ad groups that contain “Blue Widgets.”

To access these columns:

1. Simply click into your shopping campaign and then navigate to the Products tab.

2. Click on the Columns drop-down menu and hit Modify columns…

3. Scroll down in the Shopping section until you find Product status and Effective max. CPC

4. Add these to your existing set of columns and finally hit the blue Apply button.

 

Shopping Columns.png

about Scott Dunroe

I have been managing AdWords accounts for over 8 years now at an international marketing agency level and also as a freelancer. I am very passionate about Google's PPC platform and pretty much anything else that is Google related. My theory in life is to learn something new every day and this community is definitely a good place to do so; I would recommend anyone reading this to stick around as it's an excellent source of information with great people contributing to it.

Comments
Curtis K
April 2016

Does this work across campaigns also?

ScottyD Top Contributor
April 2016

@Curtis K, no it has to be on a campaign by campaign basis as you have to access the Products tab (which is only accessible at campaign level).

Curtis K
April 2016 - last edited April 2016

Thanks.  This will be a help.

 

It would also be very nice to have a tool which shows when another campaign is trumping the current bid, so we know when a product or product group is flatlining in one campaign due to a higher bid in another campaign, or a higher priority campaign.

 

Quite often I had clients ask me to 0.01 bid a list of items that eat spend while also eating a lot of the budget with no sales.  Being able to show an effective max bid of 0.01 in the regular campaign would be very useful.

ScottyD Top Contributor
April 2016

That's actually a great suggestion @Curtis K.

Lucy L
June 2016

Hey guys, I just tried to find this column in my account following ScottD's exact steps, but I didn't see it in the "shopping" metric section. Is this metric still in existence? Thanks!


@ScottyD wrote:

I have good news for those of us who run shopping campaigns! Two new columns have been introduced to the AdWords interface so as to provide quick information regarding the status of products and effective max CPC reporting.

“Effective maximum CPC” is the highest bid for an individual product in the campaign or ad group selected. It’s this bid that’s used in the ad auction to rank your products.

Example

You have a “Widgets” campaign with the product “Blue Widgets” in two ad groups. One ad group uses a max. CPC bid of $1.00 for “Blue Widgets”, while the other ad group uses a bid of $2.00. When you look at “Blue Widgets” in the campaign’s Products tab, you’ll see an effective max. CPC of $2.00, since that’s the most you’re willing to bid across all the ad groups that contain “Blue Widgets.”

To access these columns:

1. Simply click into your shopping campaign and then navigate to the Products tab.

2. Click on the Columns drop-down menu and hit Modify columns…

3. Scroll down in the Shopping section until you find Product status and Effective max. CPC

4. Add these to your existing set of columns and finally hit the blue Apply button.

 

 


 

ScottyD Top Contributor
June 2016

@Lucy L, "Product status" is still there but "Effective max. CPC" has gone.

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