View product status and effective max CPC in AdWords
I have good news for those of us who run shopping campaigns! Two new columns have been introduced to the AdWords interface so as to provide quick information regarding the status of products and effective max CPC reporting.
“Effective maximum CPC” is the highest bid for an individual product in the campaign or ad group selected. It’s this bid that’s used in the ad auction to rank your products.
You have a “Widgets” campaign with the product “Blue Widgets” in two ad groups. One ad group uses a max. CPC bid of $1.00 for “Blue Widgets”, while the other ad group uses a bid of $2.00. When you look at “Blue Widgets” in the campaign’s Products tab, you’ll see an effective max. CPC of $2.00, since that’s the most you’re willing to bid across all the ad groups that contain “Blue Widgets.”
To access these columns:
1. Simply click into your shopping campaign and then navigate to the Products tab.
2. Click on the Columns drop-down menu and hit Modify columns…
3. Scroll down in the Shopping section until you find Product status and Effective max. CPC
4. Add these to your existing set of columns and finally hit the blue Apply button.
I have been managing AdWords accounts for over 8 years now at an international marketing agency level and also as a freelancer. I am very passionate about Google's PPC platform and pretty much anything else that is Google related. My theory in life is to learn something new every day and this community is definitely a good place to do so; I would recommend anyone reading this to stick around as it's an excellent source of information with great people contributing to it.
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