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Video Planning for the Digital World, from IPG Mediabrands Canada's CEO

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Which platforms does IPG Mediabrands prioritize in our digital world? Totally depends on the client and objectives, says CEO Harvey Carroll. A platform-agnostic approach to video planning helps Harvey and team follow audience behaviours. IPG’s model of pairing up hybrid planners and subject matter experts has allowed it to adapt quickly and fueled its continued success. Read full article here.