Toolbox Series #7: Web Video Services
As web video has become more and more important to marketing success, many designers and companies are looking for stock video sites they can use to supplement their own productions. Producing the video for projects is always the best move, but, oftentimes, the added expense makes the final touches impossible. This is where stock video sites come in.
Below are some of the best available stock video sites for you to browse. Each has its own pricing and terms, but all will have something you can use to improve the impact of your promotional material - including your website. It’s inarguable that video will add a depth of feel to whatever you’re creating that simply doesn’t happen without it. So, if you really want to make an impression with your marketing, consider one or all of these incredible resources for your use.
Easily the most popular service going, Shutterstock offers simple pricing, including single file purchasing, for all of their 1.5 million video clips. The only differences are in the pricing of 4K and HD videos - they’re slightly more expensive.
Possibly the best of all the HD video sites, Adobe Stock has the largest collection of video assets you’ll find on the web. Their pricing is reasonable and they even offer a 30-Day Free Trial. No matter what your topic, Adobe Stock is sure to have something that fits, and with their pricing model includes up to 35% of purchase price going directly to the creator of the video. That’s the kind of compensation for creativity that should be rewarded, so we recommend their services to everyone looking for video clips for use.
Once known as iStockPhoto, this site has changed its name and its game to offer more vibrant and topical video clips to its already impressive archive. With images, vector graphics, sound effects, videos, and more, iStock has something for everyone, and that explains why it’s one of the most well-known, trusted names in the industry. Be warned - the credit system can be tricky, so make sure you know what you’re buying before pressing go.
When speed and ease-of-use are your biggest decision-making factors, 123RF is the video site for you. They have an excellent search function that efficiently organizes your results to give you easy access to the specific clip you want. They also have flexible payment options and corporate login capability. This makes 123RF the perfect tool for multiple users under one company umbrella.
Pond5 is a great resource for all of your creative projects. They have over 2 million video clips to choose from - in all different formats and resolutions. As an interface goes, this is the ideal video clip service. They feature a Collection panel at the bottom of the page that allows you to bookmark a clip without leaving the search results page - which is super handy - and an excellent [preview mechanic that gives you the view you need to make the best selection.
Any of these sites will deliver what you need without too much hassle and all will give you access to the video clips you need to make your efforts that much more effective. With reasonable pricing and free trial periods, there’s no reason to not at least investigate what’s available. You’ll never know what you might find unless you get out there and start looking.
Thanks for stopping by, have a great day!
I'm Spencer Wade - strategist, designer, manager of people and ideas. Platinum Top Contributor for Google Search, G+ & AdWords - TC Mentor too. I’m the founder of Lift Conversions, a Google Partner agency, located in Chicago. I’ve completed Google’s tests - Search, Display, Video, Analytics, & Mobile, and enjoy being a part of the forums. My agency is also an Official City Partner in the Get Your Business Online effort with Instant Verifier access to help immediately verify business listings.
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