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Mobile User: Search Intent (Voice Commands)

Mobile User: Search Intent (Voice Commands)

Mobile actions are becoming more widely used in transactions that start on a mobile devices. With all the effort going into mobile these days, are you creating your ads for the end user? Using Google’s Call-Only ads can make a big difference for your campaigns, using the right keywords and descriptions can also help improve your ads performance.

This brings me to the question how do people search? With mobile starting most searches today we need to keep in mind that basic ads no longer cut it.

You need to have the user’s search query in mind and knowing that most people use their phones to start the search and that most use voice actions, planning your keywords and descriptive content around these searches will help you close more call leads.

Some search term examples: Find, Get, Near Me, Local, Search For, Show Me

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Best Practices: Test using shorter descriptions, use keywords that people use when talking to their mobile devices and test every 2 weeks to see what is working and what’s not, rinse and repeat.

 

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Check out: Add phone numbers to your ads look at the Guided tour and the tutorial. Then head over to Call-only ads for more details on how to set them up.

 

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about Spencer Wade

I'm Spencer Wade - strategist, designer, manager of people and ideas. Platinum Top Contributor for Google Search, G+ & AdWords - TC Mentor too. I’m the founder of Lift Conversions, a Google Partner agency, located in Chicago. I’ve completed Google’s tests - Search, Display, Video, Analytics, & Mobile, and enjoy being a part of the forums. My agency is also an Official City Partner in the Get Your Business Online effort with Instant Verifier access to help immediately verify business listings.

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