It’s not news that mobile strategy is becoming a focus behind closed doors at agencies, in client emails, or campaign pitches. After all, nailing your mobile game can mean positive ROI for you and your client(s). And — in case you missed it — AdWords is getting a wardrobe upgrade driven by mobile and the multi-screen world we live in (http://adwords.blogspot.com/).
With that being said, I want to ask the community how you’re preparing for the mobile shift. What are you telling clients? How has your research and analytics analysis changed? More importantly: How can we help you?
Let us know in the comments below!
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