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Mobile Strategy: Where are we now?

It’s not news that mobile strategy is becoming a focus behind closed doors at agencies, in client emails, or campaign pitches. After all, nailing your mobile game can mean positive ROI for you and your client(s). And — in case you missed it — AdWords is getting a wardrobe upgrade driven by mobile and the multi-screen world we live in (http://adwords.blogspot.com/).

 

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With that being said, I want to ask the community how you’re preparing for the mobile shift. What are you telling clients? How has your research and analytics analysis changed? More importantly: How can we help you?

 

Let us know in the comments below!

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Dan J
April 2016

We love the idea of focusing more on mobile, but some things need to change first for us to feel good about using it. We're an agency that focuses almost completely on using TrueView Advertising to help clients aquire leads and drive sales.

 

We've been able to get great results using YouTube Annotations (on desktop obviously) and have really been trying to take advantage of Cards since they work on mobile, however, we've just never been able to get the same results on mobile as we have on desktop. 

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