Mobile Retail Sites: Designing a Better Experience for Shoppers
We all know the importance of providing a great mobile experience to shoppers. Most of us have experienced the frustration of wanting to purchase a product through our phone, only to spend more time battling the clumsy interface of the mobile site in question. Actually taking action to improve our clients’ sites is easier said than done however.
If procrastination has set in, or you simply haven’t had the time to make improvements, now is your opportunity to take the bull by the horns. Google’s UX Research and Design leads, Jenny Gove and Iram Mirza, have put together 25 principles for designing a retail mobile site or app.
Even if your mobile sites are significantly optimized, be sure to check this excellent resource out as there is something to learn there for everyone.
I have been managing AdWords accounts for over 8 years now at an international marketing agency level and also as a freelancer. I am very passionate about Google's PPC platform and pretty much anything else that is Google related. My theory in life is to learn something new every day and this community is definitely a good place to do so; I would recommend anyone reading this to stick around as it's an excellent source of information with great people contributing to it.
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