Growing your AdWords team: Hiring vs Contractors
Growing your AdWords team: Hiring vs. Contractors
What happens when you get more customers? You make more money, at least that is the ultimate goal. Expansions are delicate times for growing businesses of all sort and decisions become more important than ever.
Should I hire, who do I hire, When? Then comes the question in which we wanted to cover, Hiring vs Contractors for your AdWords team.
There is an undeniable trend in today's workplace of businesses hiring Contractors vs Employees. The trend is caused by a number of instances like; cheaper costs, better skilled even the flexibility that it brings the employer. As an employer the benefits are often related to the rights of termination in the case of a contractor are no where as firm as an employee's then there are the addition benefits that the employee would get like worker’s compensation, employment insurance and even overtime pay.
It sure does sound like outsourcing is a good fit for AdWords, but wait!
I have seen and used both avenues over the years when it comes to growing your AdWords team and could tell you right away that working your AdWords campaigns from a distance is not the ideal situation. I have always found that teams that worked side by side have always been more effective. The contributions are usually more genuine than that of a remote contractor. Employees that have the company at heart will always give a bit more than contactors which defiantly compensates for the economies.
Let’s take a peak at a few pro & cons.
Communication is key to any successful business especially in the digital advertising world. Having your team members all close by sure helps on the team spirit.
Easier to work simultaneously on projects with a team that is close by.
Local client support is much easier with your own staff.
Payroll and deductions can be more work to do vs Contractors
Hiring can be costly
Need to add new offices/furniture
Easy to hire and fire new contractor(s) quickly
No need to pay out benefits, worker’s compensation
No need to keep in slow periods
Not the same level of dedication
Hard to communicate
May lose your training time with your contractor
When it comes down to it you will have to make the call, Contractor vs Employee.
One thing that I could leave you with is that Google’s API will and can save you a lot of time so maybe look into see what you could do with the API or at least a few scripts to help run/optimize your campaigns. Good Luck!
Here to improve user experience through Google products! Helping Businesses achieve a positive R.O.I in their Marketing efforts. Google Adwords Certified, Google Analytics Certified.
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