Google Toolbox Series #4 - Infographics
Toolbox Series #4 - Infographics
With all of the design and SEO work my agency handles on a monthly basis, we long ago became acquainted with the best infographic tools available. Infographics, like visuals of all types, can have an enormous impact on your marketing. They make all your content more friendly and help those who take the time to read it retain the message for much longer.
With so many useful, creative tools available, all it takes is signing up for a service and you’ll be on your way to making impressive infographics to disseminate across your web properties. Plus, you don’t have to have an Art degree to create one. Each of the services listed below has an extensive template collection you can use. All you have to do is fill in the blanks and you’ll have your very first infographic to share.
Canva - Free with Upgrade Available
Canva is the tool we use most often in-house for our own infographics. The interface is easy to learn and full of functionality. When you first login, it will ask a series of simple questions and offer several choices to make. These questions and selections will help Canva direct you to the templates and options that it sees as the best fit for your needs. While infographics may be the order of the day, Canva has tons of other options available to help you with all your creative projects.
Piktochart - Free with Upgrade Available
Much like Canva in its interface and options, Piktochart is easy to use and offers far more than infographics. But, as infographics are the topic, the selection here is good, but limited with the free version. If you want access to hi-res, watermark-free images, you’ll have to upgrade to the Pro version starting at $15 a month. If you plan on making infographics regularly, it would be wise to spring for the paid version to gain access to all of the features.
Venngage - Free with Upgrade Available
Venngage is another tool built along the same lines as Canva and Piktochart. But, what separates this tool is its four-tiered pricing model: free, premium, education and nonprofit. The selection of infographic templates is categorized as well, so if you’re looking for a specific type you’re in luck. Many of the most-effective layouts are only accessible by premium members, so if you’re after a certain look, it may be worth your money to sign up for a month.
Google Charts - Free
Though not actually an infographic, Google’s Charts allow you to create some very interesting interactive charts and graphs you can use to spruce up your content. There is no better way to spice up your data than with animation, and this helpful tool allows you to make useful creations that can be used in a myriad of ways. You won’t know how it can help until you try it.
Easel.ly - Free with Upgrade Available
This site is completely geared toward the creation of infographics. The UX of the site could use some work, but if you’re unconcerned with poor navigation and search functions this may be the perfect tool for you. You can create a design and save it with the free membership, but if you want unrestricted access to the templates and functions, you’ll need to upgrade to the paid version.
Infogram - Free with Limited Options - Upgrade Available
This tool makes the list simply because of its incredible paid version that gives you access to paid designers to help with your infographic. If you have any size budget at all for your creations, this is the tool for you. It’s basically an adult version of Canva where everything you want is available for a cost. While free versions are the best way to learn to make your own infographics, if you want a great result without putting in the design work, then the professional designer option is your best bet.
Any of the tools listed will help you make a stunning, informative infographic for use wherever you like. Each of them offers something a little different than the others, so spend a little time and look over the free versions of each before you choose a paid service. Remember, these are simple month-to-month memberships, so you’ll never be asked to make a long-term commitment for using the systems. That means you can have fun, learn a little, and make something impactful for less than your morning coffee.
Previous Toolbox Series Posts
Toolbox Series #1: Calculators (https://goo.gl/JeMPqN)
I'm Spencer Wade - strategist, designer, manager of people and ideas. Platinum Top Contributor for Google Search, G+ & AdWords - TC Mentor too. I’m the founder of Lift Conversions, a Google Partner agency, located in Chicago. I’ve completed Google’s tests - Search, Display, Video, Analytics, & Mobile, and enjoy being a part of the forums. My agency is also an Official City Partner in the Get Your Business Online effort with Instant Verifier access to help immediately verify business listings.
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