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Google Partners Connect Events: The Basics

Google Partners Connect Events: The Basics



 As an agency, we know the value of being able to identify ourselves as a Google Partner – and do so proudly. So, it should come as no surprise that we do our very best to incorporate all of Google’s many benefits into our efforts on behalf of our clients. This often means adjusting our schedules to include time for online educational material Google consistently releases, for the wide variety of interactions we have with their team, and the insightful, actionable material they deliver for our uses. It’s nothing but winning for us when it comes to this partnership. There is no downside.


One of the most effective ways Google shows appreciation to its Partner agencies is through planning, promoting, and broadcasting Google Partners Connect Events. These events are targeted, focused discussions concerning a specific vertical and the many ways Google advertising can help those businesses reach their highest potential. It’s amazing how much value can be packed into a little less than an hour and clients and potentials alike rave about their experiences.

It’s pretty simple and straightforward to host an event. All you have to do is register, have a landing page built, and have a minimum of five registered attendees. The entire event will cost you only as much as you’d like to spend on extras for your guests. Once you have your first five registered attendees, Google will send a viewing kit to your location for your use. This viewing kit contains swag for your guests and other helpful materials to make your event go smoothly.




We will cover all of the steps necessary to making your event the best it can be as the weeks go along. We’ll begin with the registration process, walk you through the template-landing page steps, and help you formulate the best invitation email you can for potential clients. After all, the whole point of the effort is to help your agency onboard new clients. Above is the schedule of events for the upcoming year, so come back each week to learn exactly what’s next. Let’s make all of these events the best they can possibly be – for all of us and Google as well.


about Spencer Wade

I'm Spencer Wade - strategist, designer, manager of people and ideas. Platinum Top Contributor for Google Search, G+ & AdWords - TC Mentor too. I’m the founder of Lift Conversions, a Google Partner agency, located in Chicago. I’ve completed Google’s tests - Search, Display, Video, Analytics, & Mobile, and enjoy being a part of the forums. My agency is also an Official City Partner in the Get Your Business Online effort with Instant Verifier access to help immediately verify business listings.

Aretha W
June 2017

I have some good items on about partnering, but my business hasn't grown.