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Getting Your PPC ready for the Holidays



It doesn't matter if you are an established brand or a newcomer to the PPC world, if you are in retail you know that competition to grab your potential customer exponentially increases during this quarter (Q4). Furthermore, there is now more opportunity on mobile than ever before.

Did you know that on mobile alone, conversion rate jumped 30% on Black Friday and 50% on Cyber Monday when compared to the beginning of November.

We know that when the holidays come around, the idea of “brand loyalty” is not as steadfast as it usually is. More than 75% of shoppers who generally go to the same physical store are more open to new retailers and brands online. In fact, after searching online, 76% of shoppers changed their mind about where they would shop and purchase from.


Google has done an excellent job showing the micro-moments that matter to potential buyers:



Searches related to “the best gifts,” “the coolest,” and “the most unique” rose more than 80% last holiday season. Shoppers are not necessarily looking for the cheapest, but rather the best gift they can get, with the most value.


Smartphones allow shoppers to be a savvy research advisor and recent studies have shown that customers who shop (search) both online and in-store buy 250% more than those who do not.


Here are some questions to ask yourself heading into Q4

  • Is your shopping feed running properly? Not sure? Get in touch with Google support today to make sure you don't miss any opportunities this holiday season.
  • Do you have micro-holiday promotions ready to go?
    • Thanksgiving
    • Black Friday
    • Cyber Monday
    • Free Shipping Day
  • Do you have supporting remarketing campaigns?
    • RLSA
    • Dynamic Remarketing
  • Last but not least, do you have search campaigns and ETAs ready to launch, with mobile tie-ins?

Can you think of any ideas that would make your Q4 shine?

about Mike Blackmore

I manage and consult for large Automotive Groups. Everything SoLoMo (Social, Local, Mobile) advertising strategies to maximize ROI.