One of the more common concerns I hear from advertisers is that many features in AdWords are too technical. “I’m not a full-time coder,” I recall one exasperated advertiser saying.
It’s true, AdWords can be daunting. But often, these limits are self-imposed and if you have the courage to try to understand, you will prevail. Take website call conversions, something I wish all small businesses used. Website call conversions are used to track calls made from visiting your website. This is different from call-only ads and call extensions, which show your phone number on the search results page.
On the surface, creating them may seem tricky, but really, it’s as simple as finding the right information and pasting it in the right places. I hope this walkthrough will convince you.
Let’s use my dad’s small business, A1 Japanese Steakhouse as an example. He wants to start tracking website call conversions. Let’s get him started.
Here are the steps:
- In Ad extensions tab, create a call extension and apply it to the campaign.
- In Tools > Conversions, click on the red “+ CONVERSION” button and select to create a new Website Call Conversion. Give it a name and save. You can change the configuration anytime.
- With your Website Call Conversion created, you can now apply it. Copy your conversion tracking tag. Where you edit your website HTML, paste the code between the <head> and </head> tags.
- Replace his <body> tag with the inclusion of the onload tag and business number: <body onload="_googWcmGet('number', '610-709-0998')">
- Where he has phone number on the website, replace it with this: <span class="number"><a href=”tel:610-709-0998”>610-709-0998</a></span>
That’s it. Just like that, you can now track call details from people who clicked on your ads.
Hope you found this useful. For more on website call conversions, please visit our official support page: Track calls to a phone number on a website
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