Being the son of a small business owner, I’ve picked up a few things about what it means to run a small business. The biggest lesson, however, is to always keep the phones ringing.
Getting calls is important because it’s the one small opportunity to get the customers through the door. In that window of time, you could turn someone into a lifelong customer.
With that in mind, let’s talk about call-only ads.
Call-only ads really are a small business owner’s best friend, and may be what you need to persuade your client to go digital. Unlike the idea of paying for a click, which may seem scary, paying for a call is something any ma or pa feels comfortable! They’re directly tied to a conversion.
Not just that, but you can supercharge your call-only ad with a Google Forwarding Number. With that enabled, you get information including call duration and caller area code. Pretty cool, huh?
So talk with your current and prospective clients today call-only ads. This may be the one feature that makes them fully embrace AdWords.
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